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Our Mission
To help every athlete transcend their unique abilities by providing the tools, structure, and support to elevate both performance and well-being. We exist to empower individuals to grow with purpose mentally, physically, and emotionally through a personalized, systematic approach to development. At 10k, we believe that greatness is built step by step, and our mission is to walk that path with every athlete, helping them rise beyond limits and become the best version of themselves—on and off the field.
Our Story
10k was born from a simple, powerful belief: greatness isn’t given, it’s built.
As former athletes, coaches, and lifelong learners, we’ve lived the chaos of development firsthand. Training was inconsistent. Resources were scattered. Progress too often came down to luck or circumstance. The path to growth felt unclear, unsupported, and isolated.
We created 10k to change that.
What started as an idea to give players more control and clarity over their journey has become a platform built for transformation. Today, 10k helps athletes evaluate themselves, set meaningful goals, and train with intention. It connects players, coaches, and creators in a shared ecosystem grounded in trust, transparency, and a relentless commitment to getting better step by step, rep by rep.
This isn’t about shortcuts or overnight success. It’s about discipline, structure, and the belief that hard work, done with purpose, adds up. Whether you're a player building your regimen, a coach guiding your team, or a creator sharing your craft, 10k is here to support your growth with tools that are intuitive, custom-focused, and rooted in the realities of sport.
Because we know that becoming great takes more than talent.
It takes effort.
It takes intention.
It takes the full 10k.
And we’re with you every step of the way.
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Born from Hard Work
& Resilience
10K ATHLETICS was founded by
Blake Wellington, inspired by his personal experience rising through the soccer ranks through sheer hard work and dedication. From getting cut at a local MLS academy to becoming a varsity captain, Blake developed a system that helped him—and later, other athletes—reach new heights.
Starting in his dorm room, Blake began mentoring players and refining his approach, which ultimately became the foundation for 10K ATHLETICS. After securing $45K in pre-seed funding, the platform is now poised to transform athlete development for the next generation
Key Values
We believe that greatness isn’t a leap—it’s a climb. Systematic transcendence is our belief that real progress comes from consistent, intentional effort. Every step is built on the one before it, with structure and discipline guiding the way. We don't chase quick wins—we design systems that help athletes rise, one rep, one reflection, and one breakthrough at a time.
Systematic Transcendence
Player First
The player is the core of everything we do. From our tools to our decisions, every move is made to serve the individual’s development journey. We aim to empower athletes to take ownership of their path, equipping them with the resources, insight, and support to reach their full potential. When the player wins on the field, in the gym, or in life we all win.
We’re not here to maintain the status quo, we’re here to evolve it. 10k’s philosophy is to improve the athlete experience by 10x, rethinking every facet of development from the ground up. Whether it’s how players train, how coaches lead, or how experts contribute, we constantly push to create smarter, more intuitive, and more effective tools. Because the future of athlete development doesn’t just happen it’s built.
